PROPER TIRE INFLATION
CUSTOMER SATISFACTION
Complete customer satisfaction must be a prime goal of every Goodyear retailer. Proper tire inflation to ensure the smoothest, longest and softest ride possible, is a major part of that complete customer satisfaction. This quest for complete customer satisfaction brings up an interesting "Question-Answer-Why" scenario.
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QUESTION:
What is the correct air inflation pressure to recommend to customers to ensure complete satisfaction with their Goodyear tires? |
ANSWER:
That's easy. Goodyear recommends that tires be inflated to the vehicle manufacturer's recommendation as found on the Vehicle Tire Information Door Placard or the Vehicle Owner's Manual.
WHY: Tires and correct air pressure are selected by OE vehicle manufacturers to ensure a combination of ride, handling, traction, mileage, etc. Correct tire inflation is a key factor in the vehicle manufacturer's equation of overall ride and handling characteristics. All tires have a maximum air pressure, either 35 or 44 PSI, stamped on the sidewall. |
| QUESTION: Should the maximum air inflation as stamped on the tire sidewall be recommended to customers? |
| ANSWER: Goodyear retailers should only recommend the vehicle manufacturer's correct air pressure as outlined on the Vehicle Tire Information Door Placard. In many cases, negative factors such as poor ride or irregular wear could occur if maximum air pressure is recommended to customers. |
| QUESTION: Why are some tires in the same size stamped on the sidewall with a maximum pressure of 35 PSI, while others have 44 PSI? |
| ANSWER: Within the past several years, the Department of Transportation has amended the Federal Motor Vehicle Safety Standards to allow standard load (SL) tires to be marked with 44 PSI maximum inflation pressure (instead of 35 PSI) with no increase in load carrying capacity. This amendment came about because of the increasing awareness that improved fuel economy may be achieved through the use of higher inflation pressures. No matter what the maximum pressure indicated on the sidewall, only recommend the air pressure as highlighted on the Vehicle Tire Information Door Placard. NEVER EXCEED THE MAXIMUM INFLATION PRESSURE LISTED ON THE SIDEWALL OF THE TIRE. |
| QUESTION: Can a 35 PSI marked tire be mixed with a 44 PSI marked tire on the same vehicle? |
| ANSWER: Yes.tires of the same size and construction type, which are either marked 35 PSI or 44 PSI are compatible and may be mixed on the same axle. Again, Goodyear recommends the use of the vehicle manufacturer's air inflation in all four tires. AND, NEVER EXCEED THE MAXIMUM INFLATION PRESSURE LISTED ON THE SIDEWALL OF THE TIRE. |
| QUESTION: When mounting an auto tire on a rim, what is the maximum air pressure recommended to seat the beads: |
| ANSWER: After lubricating the beads of an auto tire, no more than 40 PSI, should be used to seat the beads. If the beads don't seat at 40 PSI or less, deflate the tire, turn it 180 degrees on the rim, and inflate again. ONCE AGAIN, NEVER EXCEED 40 PSI WHEN MOUNTING AN AUTO TIRE ON A RIM IN YOUR ATTEMPT TO SEAT THE BEADS. |
IN SUMMARY Complete customer satisfaction begins with selecting the proper Goodyear tire for their needs - followed up with correct tire inflation and long-term maintenance, such as rotation, wheel alignment and inflation checks. Satisfied Goodyear customers must be a way of life for the Goodyear retailer and proper tire inflation is a major part of the satisfaction cycle. |
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