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| STRATREGIC BUSINESS UNIT PROFILES |
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| GOODYEAR: A GLOBAL ORGANIZATION |
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| Goodyear is a truly global organization and the bearer of a universally recognized brand name. With worldwide production and technological resources, it offers customers unparalleled international experience and the capacity to respond to the particular needs of local markets. The Goodyear name stands for unquestioned quality and diversity in the tire business. |
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| GOODYEAR: SERVING CUSTOMERS WORLDWIDE |
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| Goodyear, one of the world's leading tire companies, has a presence on six continents and annual sales of $19.6 billion. In addition to Goodyear brand tires, it produces and sells tires under several other well-respected brand names including Dunlop, Kelly, Fulda, Sava and Debica. Goodyear markets its products in 185 countries and manufactures them in more than 60 plants in 26 countries and employs about 70,000 associates. |
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| GOODYEAR: STRATEGIC BUSINESS UNITS |
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| Goodyear strategic business units are organized to meet customer requirements around the world. |
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| Strategic Business Unit |
Products & Markets |
Geographic Markets Served |
| North American Tire |
Original equipment and replacement tires for autos, trucks, aircraft |
United States, Canada, Export |
| Europe, Middle East & Africa Tire |
Original equipment and replacement tires for autos, trucks, tractors |
Europe, South Africa, Export |
| Latin American Tire |
Original equipment and replacement tires for autos, trucks, tractors |
Central America, South America, Export |
| Asia Pacific Tire |
Original equipment and replacement tires for autos, trucks, farm, aircraft |
Asia, Australia, New Zealand, Export |
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