Diversity and Inclusion

Goodyear Store


Minority Dealer Program

Goodyear's dealer/retailer network is among the best in the country. Over 400 locations in our Distribution Network are minority owned.

Among the support programs offered are:

Marketing Programs

  • NPP events
  • Spiffs
  • Credit card support (Dealer/Consumer/Associate)
  • Innovative products
  • Ride and drives
  • Blimp promotions
  • Special purchase opportunities
  • GBMS – POS/Mgmt system
  • Dealer locator listing

Training

  • Product
  • Management
  • On-line access
  • Webcasts
  • Academies

 

Merchandising Support

  • POS support
  • In-store merchandising
  • On-site sellout support by an RDS

Advertising Support

  • Brand advertising
  • Product advertising
  • Retail/event advertising
  • Database marketing
  • Co-Op programs

New Location Assistance

  • Business development support
  • Expansion assistance program available
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