Diversity and Inclusion
Minority Dealer Program
Goodyear's dealer/retailer network is among the best in the country. Over 400 locations in our Distribution Network are minority owned.
Among the support programs offered are:
Marketing Programs
- NPP events
- Spiffs
- Credit card support (Dealer/Consumer/Associate)
- Innovative products
- Ride and drives
- Blimp promotions
- Special purchase opportunities
- GBMS – POS/Mgmt system
- Dealer locator listing
Training
- Product
- Management
- On-line access
- Webcasts
- Academies
Merchandising Support
- POS support
- In-store merchandising
- On-site sellout support by an RDS
Advertising Support
- Brand advertising
- Product advertising
- Retail/event advertising
- Database marketing
- Co-Op programs
New Location Assistance
- Business development support
- Expansion assistance program available
