GOODYEAR GUIDING PRINCIPLES

Focus intensively on our markets. We strive to help our customers build their businesses. This includes selling products and services to customers and helping customers sell their products.

Product and service quality will never be compromised.

Aggressively innovate across all activities of our business.

Promote and reward team behavior, team performance and team success.

Face reality. Be honest about our obstacles so we can develop decisive and courageous solutions.

Embrace action and reward creative risk-taking.

Embrace change. Understand the past to take advantage of the future. Look forward without being held back by our past.

Keep the promises that we make to our customers. Whether internal or external customers, we must take our commitments seriously.

Play to win. To win in business, we must play with the passion and intensity that winning requires.