Commitment to quality
To help us strengthen our brand and continue to be a leader in the
marketplace, Goodyear introduced its Global Quality Initiative in 2003. It’s our
commitment to spend over $150 million to raise customer satisfaction to a level
consistent with premium products.
Most of the Goodyear investment is being geared toward automated state-of-the-art inspection equipment to help assure that Goodyear products meet
strict quality standards. By the end of 2006, 100 percent of the tire plants in
Goodyear’s Asia-Pacific region were fully equipped to check force variation
and balance. Tire plants in North America have been equipped to check for
variation on 100 percent of its products since December 2005, and expect to
be checking balance on 100 percent of its products by the end of 2007.
 Goodyear recognizes its commitment to quality
is only as good as the people dedicated to
carrying it out. Throughout the world, Goodyear
associates devise innovative solutions to help
ensure product quality. In Union City, Tennessee,
associates made a commitment to eliminate
original equipment (OE) returns and improve
customer service to OE customers. In 2006, two
years after implementing its system, Union City
associates delivered almost five million tires to
OE customers with none returned.
Goodyear Quality Policy
We will achieve business excellence by:
- Listening to our customers and meeting their needs;
- Designing and producing superior products that provide value;
- Managing processes to ensure consistent quality performance;
- Providing service excellence;
- Encouraging and expecting the creative involvement of every
associate in continuous improvement activities; and
- Adequately auditing quality system performance.
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