SEVEN STRATEGIC DRIVERS

Leadership: Business units continually evaluate both organizational structure and management talent to strengthen overall leadership, experience and expertise so the right people are in the right positions throughout the company.

Focus On Cash: Improved margins, more focused capital expenditures, an insistence that cash expectation drives decisions and other actions improve the company’s business flexibility.

Lower Cost Structure: Productivity gains and cost reductions – including a tight rein on expenses – improve the company’s competitive position.

Leveraged Distribution: A renewed focus on helping dealers build their
businesses means that Goodyear makes the most of its industry-leading
distribution network.

Build Brand Strength: Stronger focus on the customer appeal of Goodyear’s key brands leads to the right tire, for the right customer, at the right time, at the right price.

Product Leadership: Innovative, exciting and safe products that are designed well, built consistently and marketed aggressively to deliver relevant technology and consumer confidence.

Advantaged Supply Chain: A streamlined ordering process, improved
accuracy and a revamped organization, creating a competitive advantage
through improved customer focus and lower operating costs.