Lawrence D. Mason was named president, consumer tires for The Goodyear Tire & Rubber Company's North American Tire business in October 2003. In this position, Mason leads and directs all North American business activities for the consumer tire unit, with responsibility for sales to dealers, distributors, mass retailers, company-owned outlets and original equipment vehicle manufacturers.

Mason joined Goodyear from Huhtamaki -- Americas, where he served as president of North American Foodservice and Retail Consumer Products.

Previously, during a 19-year career at Procter & Gamble Co., he held a variety of leadership positions in sales and brand management, including director, Wal-Mart/USA Customer Team.

Mason was born Sept. 24, 1960 in Norfolk, Va. He holds a bachelor's degree in business management from North Carolina State University. He and his wife, Kristen, have six children.