In every aspect of life, leadership creates a sense of purpose and commitment, sets the tone, and models the behavior it wants to see in both itself and others. During 2005, Goodyear's leadership chartered the direction for its environmental, health and safety commitments with the initiative "No One Gets Hurt."
While it would be tempting to limit this initiative to workplace safety, the recognition that no one gets hurt has universal applicability. It can apply to operations within the workplace, the internal and external environment where a manufacturing, sales or distribution facility is located, or the health and well being of human, financial and capital resources.
"No One Gets Hurt" is a powerful statement that reflects Goodyear's strong commitment to develop a culture that tolerates nothing short of continuous improvement to achieve perfection. Any company that values the well being of its associates, the environment, and those who use its products and services can aspire to no higher goal. |
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