Progress Towards Our Corporate Responsibility Ambitions
We continue to make strides along our journey as we look towards reaching our established goals.
Commitments
At Goodyear, we are focused on creating value for all our stakeholders—working with our customers to help them meet their own sustainability goals, reducing our impact on the environment, educating and engaging our associates on our sustainability journey and giving back to the community.
Our Goal
40%
Reduction in rolling resistance and 9% reduction in tire weight by 2025
2024 Result
35.5% reduction in rolling resistance. 9.9% reduction in tire weight *from our global consumer tire portfolio from a 2005 baseline
Our Goal
100%
Reinvent tires and service, delivering data-and-sensor-enabled intelligence in all new products by 2027
2024 Result
Engaged in multiple proof-of-concept projects globally with OEMs and autonomous vehicle companies
Our Goal
100%
Sustainable-material and maintenance-free tire by 2030
2024 Result
Introduced four new products made with sustainable materials — the ElectricDrive 2 (North America), EQMAX (EMEA), EQMAX ULTRA (EMEA) and the Electric Drive Sustainable-material Tire (Asia Pacific)
Our Goal
100%
Replacement of petroleum-derived oils in our products by 2040
2024 Result
Maintained year-over-year. Continuing to implement strategies and investigate materials to meet this goal
Our Goal
100%
Renewable energy used in manufacturing operations and processes by 2040
2024 Result
37% renewable electricity at manufacturing facilities globally
21% renewable energy at manufacturing facilities globally
Our Goal
Net-Zero
Value chain greenhouse gas emissions by 2050
2024 Result
25% reduction in Scope 1 and Scope 2 greenhouse gas (GHG) emissions vs. 2019 baseline. 10% reduction in certain Scope 3 GHG emissions vs. 2019 baseline.
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Sustainability Strategy
Our sustainability strategy is guided by our Better Future framework, which outlines Goodyear's high-priority sustainability topics. These topics are woven into how we work together to drive innovation and operational excellence, create value and build a better future.
Sustainable Sourcing
We collaborate with our suppliers to build a more sustainable and resilient supply chain.
Responsible Operations
We operate in a manner that protects our people, customers, planet, company and good name.
Advanced Mobility
We’re advancing tire performance and shaping the mobility revolution.
Inspiring Culture
We invest in and engage our associates to help them realize their full potential.
Our High-Priority Sustainability Topics
Through the double-materiality process, which was conducted in alignment with GRI standards, Goodyear identified the topics that have the biggest impact--positive or negative, actual or potential, direct or indirect, intended or unintended--on our ability to create and preserve environmental, economic and social value.
Climate-Decarbonization, Adaptation & Resiliency
We identify climate risks and opportunities and the strategies and practices to reduce greenhouse (GHG) emissions, adapting to the changing climate and building a portfolio of products and services that meets the evolving needs of our customers and consumers.
Circularity
We drive innovation in product, manufacturing, services and business model design; advance the use of bio-based, renewable, waste and recycled materials; advance product design to enhance product lifetimes, retreadability and optimize weights; and advance product stewardship to enhance or enable circular solutions for tires.
Human & Labor Rights
We promote the protection of individuals' social and economic well-being through responsible labor practices, protection of human rights within the supply chain and workplace and prevention of abuse, exploitation and trafficking of humans of any age.
Supply Chain Governance and Transparency
We evaluate the environmental and social sustainability impacts of Goodyear’s supply chain, working with our suppliers to reduce impacts and advancing our work towards transparency.
Sustainability Reports
Goodyear regularly reports on our sustainability progress through our annual corporate responsibility report as well as other reporting bodies.
Supporting Our Communities
Goodyear has a long history of supporting its communities around the world.
Safe
We promote safe mobility to protect our communities.
Smart
We inspire people to reach their full potential and prepare for careers.
Sustainable
We support environmental and societal needs to help communities thrive.
