College Football Masthead Left - Referees

Our Partnership

Goodyear’s authentic presence in college football began with aerial coverage provided at the 1955 Rose Bowl, and to this day remains an integral part of the sport, forever changing the way fans are able to experience the game.

The Goodyear Cotton Bowl Classic

Goodyear has been a proud sponsor of the Goodyear Cotton Bowl Classic since 2014. We are proud of our title sponsorship and support one of College Football's biggest matchups.

The Cotton Bowl Classic is a member of the New Years Six Bowl Series and hosted the iconic event on January 2, 2023 at AT&T Stadium in Arlington, TX.

87^th Goodyear Cotton Bowl Classic Student Ambassador Highlights

Thanks for everyone who tuned into the Goodyear Cotton Bowl and congrats to all involved! Check out some highlights from this year’s 87^th Classic.

The Ultimate road game | The Ultimate Ride

Celebrating the Most Road Tested

Our Road Tested Sweepstakes may be over, but the winner’s experience is just getting started. One lucky fan scored tickets to the biggest road game of the year, the College Football Playoff National Championship, and a once-in-a-lifetime opportunity to prepare for kickoff in the toughest tailgate machine ever – The Goodyear EARTHROAMER®.

This impressive expedition vehicle is outfitted with a loads of features including a living room, bedroom, kitchen, outdoor grill, flatscreen TV and Goodyear tires. For our Road Tested fans, there’s no better way to celebrate another amazing season of College Football with Goodyear.

A Tested Perspective

Goodyear and The Players’ Tribune have partnered up to bring fans an inside look at one of the most challenging road games in College Football – a historic win 13 years in the making. Relive every thrilling moment in this exclusive video sponsored by Goodyear.

Watch the Full Series Here

The Goodyear Blimp

What started as a request from network television to provide aerial coverage for the 1955 Rose Bowl telecast has turned into a long-standing commitment to college football coverage. Since then, the blimp has covered more than 2,000 sporting events from the Rose Bowl to the Cotton Bowl and everything in between.

Players and fans alike know that when the Goodyear Blimp shows up, it's a big game. If you see the blimp at a game, share a picture on social using #GoodyearBlimp for a chance to be featured.

Learn More