College Football Masthead Left - Referees

Our Partnership

Goodyear’s authentic presence in college football began with aerial coverage provided at the 1955 Rose Bowl, and to this day remains an integral part of the sport, forever changing the way fans are able to experience the game.

The Goodyear Cotton Bowl Classic

Goodyear has been a proud sponsor of the Goodyear Cotton Bowl Classic since 2014. We are pleased to announce the renewal of our title sponsorship and support one of college football's biggest matchups.

The Cotton Bowl Classic is a member of the New Years Six Bowl Series and will host a semifinal game in December of 2024.

Highlights from the 86th Cotton Bowl Classic

Thanks for everyone who tuned into the Goodyear Cotton Bowl and congrats to all involved! Check out some highlights from this year’s 86th Classic.

The Goodyear Blimp

What started as a request from network television to provide aerial coverage for the 1955 Rose Bowl telecast has turned into a long-standing commitment to college football coverage. Since then, the blimp has covered more than 2,000 sporting events from the Rose Bowl to the Cotton Bowl and everything in between.

Players and fans alike know that when the Goodyear Blimp shows up, it's a big game. The Blimp represents the drive for performance in college football.

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