Everything we learn making tires to face the grueling conditions of NASCAR inspires what we roll into your tires

At the Track

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TRUSTED BY DALE JR.
DRIVEN BY NASCAR®.

Experts aren’t born, they’re made. Experience the story behind what made Dale Jr. the driver he is today.


On the Road

Taking race tire technology and driving it home

See how what we learn on the track inspires what
goes into our consumer tires

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