Goodyear Assurance® tires offer premium all-season traction as well as benefits like fuel efficiency or enhanced ride comfort. They fit many popular vehicles like the Chevrolet Malibu, Honda Odyssey, and Toyota Highlander.
THE BENEFITS
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Efficiency
Goodyear’s Assurance Fuel Max® tires reduce rolling resistance by up to 27%, which means that drivers could save up to 2,600 mi./4,000 km worth of gas over the life of 4 tires.1
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Versatility
These tires are built to help drivers perform confidently in changing weather conditions like rain, sleet, slush and even light snow.
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Comfort
Goodyear’s Assurance ComforTred® tires are designed to offer a smoother, more quiet ride even when the road gets bumpy.
THE TECHNOLOGIES
When you're looking for new tires, keep an eye out for these technologies in some of Goodyear's popular Assurance tires.
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Fuel-saving Tread Compound
This innovative tread compound helps save up to thousands of miles worth of gas over the life of four tires.
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Comfort Layer
This tread layer offers 20% more cushion, on average, than standard passenger tires.2
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Wet Tread Zones with Dual Aquachannel® Grooves
Designed to help evacuate water from the tread face for great traction on wet roads.
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Evolving Traction Grooves
This exclusive Goodyear technology helps maintain confident traction in rain and snow – even as the tire wears.
For information on these and other Goodyear technologies, view the tire glossary.
COMPARING TIRE LINES
POPULAR TIRE LINES
Before you decide which tire type is right for you, keep these key differences in mind.
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Assurance
- Designed to: offer confident control in changing conditions.
- Consider if: you’re looking for a premium all-season tire that fits a wide variety of driving needs.
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Eagle
- Designed to: offer superior handling and responsiveness on both wet and dry roads.
- Consider if: you own a vehicle that’s built for performance and want to get the most out of your drive.
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Wrangler
- Designed to: offer smooth highway driving as well as challenging back road terrains.
- Consider if: you’re looking for a tougher tire that can take you on and off-road.
ADDITIONAL TIRE LINES
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EfficientGrip
- Designed to: help evacuate water beneath the tread for enhanced traction and handling.
- Consider if: you’re looking for performance on both wet and dry roads; many sizes are available with advanced ROF technology.
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Excellence
- Designed to: help provide responsive handling and a smooth ride.
- Consider if: your vehicle was originally equipped with Excellence tires, a popular original equipment fitment on select European import vehicles.
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Fierce
- Designed to: help face a variety of driving needs whether you’re looking for a performance tire or a tire for tough off-road trails.
- Consider if: you’re looking for stylish performance or all-terrain tires.
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Fortera
- Designed to: help improve grip in both wet and dry conditions.
- Consider if: you’re driving in a place that faces a variety of weather or road conditions.
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Integrity
- Designed to: offer steady all-season traction for everyday driving.
- Consider if: you’re looking for a long lasting tire.
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Ultra Grip
- Designed to: offer grip in even the most severe winter weather.
- Consider if: you live in a place that frequently sees snow or ice or where the temperature drops below 45Fº/7.2Cº.
Learn more about specific tire types by comparing the features and prices of the tires that fit your vehicle.
HELPFUL RESOURCES
If you're still unsure, explore the links below.
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Important Note
Let us help you find the right tire
Remember, not all tires will fit your vehicle. Tell us what you drive so that we can give you:
- A tire selection compatible with your vehicle
- More accurate pricing & warranty information
- A side-by-side comparison of tires that interest you
A smooth and comfortable all-season tire that features an enhanced compound that helps provide long tread life and on average, 20% more cushion than standard passenger tires (based on internal testing).** Full tire details
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Starting at $147.00
Our best all-season tire for confident traction in changing weather conditions (wet, dry and snow) and offers ultra wet traction. Full tire details
Store Locator Pricing & availability may vary
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Store locator Pricing & availability may vary
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Starting at $119.00
Our best tire for a smooth ride with refined handling plus confident traction in changing weather conditions. Offers 20% more cushion and outperforms the leading competitor in ride comfort (based on internal testing).** Full tire details
Store Locator Pricing & availability may vary
Full DetailsSee More Details
Store locator Pricing & availability may vary
Full Details-
Starting at $117.00
Our best all-season tire for confident traction in changing weather conditions (wet, dry, and snow) and offers ultra wet traction. Gets, on average, 21% better wet traction than the leading competitor (based on internal testing).** Full tire details
Store Locator Pricing & availability may vary
Full DetailsSee More Details
Store locator Pricing & availability may vary
Full Details-
Starting at $96.00
Our best tire for enhanced fuel savings plus confident traction in changing weather conditions. Save up to 2,600 mi./4,000 km worth of gas over the life of 4 tires (based on internal testing).** Full tire details
Store Locator Pricing & availability may vary
Full DetailsSee More Details
Store locator Pricing & availability may vary
Full Details-
Starting at $141.00
Our best tire for enhanced fuel savings plus confident traction in changing weather conditions. Save up to 2,600 mi./4,000 km worth of gas over the life of 4 tires (based on internal testing).** Full tire details
Store Locator Pricing & availability may vary
Full DetailsSee More Details
Store locator Pricing & availability may vary
Full Details-
Starting at $83.00
A practical tire for confident all-season traction in wet, dry, and snowy conditions, with long treadwear. Full tire details
Store Locator Pricing & availability may vary
Full DetailsSee More Details
Store locator Pricing & availability may vary
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