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Assurance Tires

Confidence in changing conditions

All Tire Categories

Goodyear Assurance® tires offer premium all-season traction as well as benefits like fuel efficiency or enhanced ride comfort. They fit many popular vehicles like the Chevrolet Malibu, Honda Odyssey, and Toyota Highlander.

fuel efficient all season tire

The Benefits

  • Efficiency

    Goodyear’s Assurance Fuel Max® tires reduce rolling resistance by up to 27%, which means that drivers could save up to 2,600 mi./4,000 km worth of gas over the life of 4 tires.1

  • Versatility

    These tires are built to help drivers perform confidently in changing weather conditions like rain, sleet, slush and even light snow.

  • Comfort

    Goodyear’s Assurance ComforTred® tires are designed to offer a smoother, more quiet ride even when the road gets bumpy.

fuel efficient tires

The Technologies

When you're looking for new tires, keep an eye out for these technologies in some of Goodyear's popular Assurance tires.

  • Fuel-saving Tread Compound

    This innovative tread compound helps save up to thousands of miles worth of gas over the life of four tires.

  • Comfort Layer

    This tread layer offers 20% more cushion, on average, than standard passenger tires.2

  • Wet Tread Zones with Dual Aquachannel® Grooves

    Designed to help evacuate water from the tread face for great traction on wet roads.

  • Evolving Traction Grooves

    This exclusive Goodyear technology helps maintain confident traction in rain and snow – even as the tire wears.

For information on these and other Goodyear technologies, view the tire glossary

Comparing Tire Lines

Popular Tire Lines

Before you decide which tire type is right for you, keep these key differences in mind.

  •  WinterCommand®
    • Designed to: offer commanding winter traction for when mother nature is at her worst.
    • Consider if: you live in a place that frequently sees snow or ice, or where the temperature drops below 45Fº/7.2Cº

  •  Assurance

    • Designed to: offer confident control in changing conditions.
    • Consider if: you’re looking for a premium all-season tire that fits a wide variety of driving needs.
  •  assurance-promo-category
    • Designed to:
    • Consider if:
Additional Tire Lines
  •  Eagle
    • Designed to: offer superior handling and responsiveness on both wet and dry roads.
    • Consider if: you own a vehicle that’s built for performance and want to get the most out of your drive.
  •  Wrangler
    • Designed to: offer smooth highway driving as well as challenging back road terrains.
    • Consider if: you’re looking for a tougher tire that can take you on and off-road.
  •  EfficientGrip
    • Designed to: help evacuate water beneath the tread for enhanced traction and handling.
    • Consider if: you’re looking for performance on both wet and dry roads; many sizes are available with advanced ROF technology.
  •  Excellence
    • Designed to: help provide responsive handling and a smooth ride.
    • Consider if: your vehicle was originally equipped with Excellence tires, a popular original equipment fitment on select European import vehicles.
  •  Fierce
    • Designed to: help face a variety of driving needs whether you’re looking for a performance tire or a tire for tough off-road trails.
    • Consider if: you’re looking for stylish performance or all-terrain tires.
  •  Fortera
    • Designed to: help improve grip in both wet and dry conditions.
    • Consider if: you’re driving in a place that faces a variety of weather or road conditions.
  •  Integrity
    • Designed to: offer steady all-season traction for everyday driving.
    • Consider if: you’re looking for a long lasting tire.

Learn more about specific tire types by comparing the features and prices of the tires that fit your vehicle.

Browse Tires

Helpful Resources

If you're still unsure, explore the links below.

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  • $0 back on installation with the Goodyear Credit Card§

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Note: In store pricing and availability may vary.

Mail-In Rebate
†

You are eligible for a † Mail-in Rebate when you purchase a set of 4 of this tire between 10/1/2016 – 12/31/2016. Offer cannot be combined with other rebates.

If you purchase online, you can print your rebate form in advance and bring it with you to the installer. The Mail-in Rebate form will be available in your online order confirmation.

If you purchase in-store, the installer will provide you with the mail-in rebate form during your visit.

To submit your rebate, you'll need the invoice number, installer number and purchasing date.