College football playoff

Goodyear’s authentic presence in college football began with aerial coverage provided at the 1955 Rose Bowl, and to this day remains an integral part of the sport, forever changing the way fans are able to experience the game.

Goodyear has been a proud sponsor of the Goodyear Cotton Bowl Classic since 2014. We are proud of our title sponsorship and support one of College Football's biggest matchups.

The Cotton Bowl Classic is a member of the New Years Six Bowl Series and hosted the iconic event on January 2, 2023 at AT&T Stadium in Arlington, TX.


The 87th Cotton Bowl Classic

Thanks for everyone who tuned into the Goodyear Cotton Bowl and congrats to all involved! Check out some highlights from this year’s 87th Classic.

A Tested Perspective
Goodyear and The Players’ Tribune have partnered up to bring fans an
inside look at one of the most challenging road games in College
Football – a historic win 13 years in the making. Relive every thrilling
moment in this exclusive video sponsored by Goodyear.

What started as a request from network television to provide aerial coverage for the 1955 Rose Bowl telecast has turned into a long-standing commitment to college football coverage. Since then, the blimp has covered more than 2,000 sporting events from the Rose Bowl to the Cotton Bowl and everything in between.

Players and fans alike know that when the Goodyear Blimp shows up, it's a big game. If you see the blimp at a game, share a picture on social using #GoodyearBlimp for a chance to be featured.

Celebrating the drive of college football.


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